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- Customer oriented design solution.
- Locational advantages.
- Entry and Exit easiness is primary important.
- Parking plays a major role for customer.
- Easiness of parking and entry to and exit from malls
from parking area will play a important role.
- Ambience is vital to the customer.
- Integration of varied shopping areas such as hyper store,anchor
shops,retail shops,entertainment centres,food court ect.
is very important.
- Facilities such as Escalators,Lifts,Air-conditioning,Toilets
ect.and their proper location is essential.
- Built form of the building attracts customers.
- Most of the malls have glass facade,aluminium cladding
and attractively shaped strong elements etc.as common factor.
- Malls which deviate from this but creates long lasting
and better built form based on geometry will perform better.
- Shopping mall by its sheer requirements turn into a big
box which requires cosmetic applications to make attractive.
- Adding an ancillary structure for few segregated activities
will help in reducing the adverse impact of the otherwise
only box like structure.
- Design solution should consider the human scale physical
as well as psychological.
- There is a limitation as to what human eyesight can catch.
- Arranging shops around a huge atrium may not be grasped
as much as it would,by arranging shops on both sides of
the street.
- Visibility of all shops is essential.
- Curiosity of the customer should be increased in order
that the shop run better.
- Architectural design solution should improve mental health
of the customer so as to induce him to do more shopping.
- Landscaping in front as also in parking areas and shopping
areas will make the customer happy.
- Shopping malls require go down spaces ,essential spaces
for staff and goods vehicles etc.to be segregated.
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